Welcome to the Clout101 Marketing Newsletter 🍾

Marketing Strategy for Creators
By Idia Ogala · December 18, 2023 · Vol. 00

Restoring The Feeling 🤞🏾

Though our generation hijacked and renamed the term, the traditional meaning of Clout is “sustainable power and influence”, typically in business and political industries.

The mission of Clout101 is to help creators find a steady balance between the social capital you want to get hot, and the knowledge you need to stay hot. We want to help you build the systems that attract the opportunities, communities, and money that you deserve..

Meaning more 20-year runs, and less flash in the pan, microwaveable missions.

About the Newsletter 📰 

Clout101 is a weekly newsletter that teaches marketing strategies to help today’s creators:

  1. Become smarter — From top marketing strategies + business models

  2. Grow their communities — Through intentional digital brand strategy

  3. Monetize w/o compromising their mission — By way of brand partnerships and products

Those who know me know I’ve been passionate about serving this community forever, having provided brand partnerships consulting for some of your favorite musicians, athletes, and social influencers since 2017.

This is a labor of love and I plan to use a lot of the systems and strategies I've learned and executed over my 10-year marketing career (NBA, Disney, Klarna, and DraftKings) to bridge the information gap and uplift the creator community.

What should you expect? 🤔 

Every Tuesday morning, we’ll deliver the best (!!!) creator marketing newsletter to your inbox! Each issue will feature a combination of the following:

  • Creator News (And Why It’s Important) 📰

  • Creator Grants & Jobs 🌟

  • Brand Partnership Ideas 🤝

  • Productivity Tools 🛠️

  • Top Campaigns (And How You Can Replicate Them) 🏆

  • Interviews with Top Creators 🎙

  • Case Studies / Deep Dives [think Kim Kardashian x Fashion Nova]  🔍

So what’s next? ⏭️ 

Again, thank you so much for your time, love and support.

I’m excited to have you aboard and can't wait to embark on this journey with ya.

Best,
Idia Ogala